Veterans United Home Loans

Creative Marketing Assistant

Veterans United Realty

For Veterans United Realty, I created content designed to make one of life's biggest decisions feel less overwhelming: buying or selling a home as a veteran or military family. Every post had to do double duty, simplify a genuinely complicated process while honoring the service of the people going through it. I focused on approachable, informative messaging that built trust before a client ever spoke to an agent, breaking down financing steps, market tips, and the emotional weight of relocating a military family into content that felt human.

Facebook and Instagram post honoring the U.S. Air Force birthday and recognizing the service of Veterans and active duty members.

Social content designed to educate home sellers by breaking down the most common closing costs to expect during a transaction.

Engaging post created to spotlight the work of real estate agents in a lighthearted and relatable way, helping build connection and brand relatability online.

Paddio Home Loans

Paddio Home Loans is Veterans United's sister company for first-time and younger homebuyers, and the content matched that audience: financial education, customer milestones, and a modern, approachable brand voice that made homebuying feel less intimidating.

Facebook and Instagram post featuring a customer testimonial, designed to build trust and showcase Paddio’s support for first-time homebuyers..

Social content celebrating Paddio’s five-year anniversary, reinforcing brand recognition and highlighting company growth..

Educational post created to explain what a conforming loan is, helping first-time buyers understand common mortgage terms with simple, accessible language

AHRN (Automated Housing Referral Network)

AHRN serves the military community with housing resources and relocation support, and the content centered on making that support easy to find and actually use: clarity, accessibility, and real value for service members and their families navigating a move.

Facebook & Instagram post designed to educate service members on calculating their 2025 Basic Allowance for Housing (BAH)..

Social content highlighting the 2025 Basic Allowance for Subsistence (BAS), connecting military benefits to everyday life expenses like meals..

Education series created to guide service members on pathways to homeownership..